February 2, 2010

John Pilson: Frolic and Detour

Artdaily.org - The First Art Newspaper on the Net: "
MoMA Commissions Artists to Create Multichannel Videos for Lobby Screens





John Pilson (American, 1968), 'Frolic and Detour'. Digital video, 12 minutes, color, silent. On view April 7 – April 26, 2010.



NEW YORK, NY (AP).- The Museum of Modern Art presents 9 Screens, an exhibition consisting of five new multichannel videos commissioned specifically for the information screens located above the admission desk in the Museum's lobby, from February 3 to May 18, 2010.



The concept for the exhibition was developed during conversations between artist Nicolas Guagnini and Kathy Halbreich, Associate Director, The Museum of Modern Art, about MoMA's interchange with artists—how the Museum was perceived by artists, and also its function and role within the artistic community. In 2008, Halbreich invited Guagnini to observe the inner workings of MoMA and share his observations and critiques with both curators and administrators.



Halbreich says, 'I was impressed with the program of exhibitions and lectures at Orchard, a cooperative gallery Nicolas founded in 2005 with a group of colleagues. The idea behind Orchard was to increase the connection between audience and artist, to operate to the side of the art market, and to display under-recognized works, often of a conceptual and political nature, across generations. I thought these ideas would be a good jumping-off point to start a project with Nicolas for MoMA.'
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Superfamous is the studio of interaction designer Folkert Gorter, primarily engaged in graphic and interactive design with a focus on networks and communities. Folkert holds a Master of Arts in Interactive Multimedia and Interaction Design from the Utrecht School of Art, faculty Art, Media & Technology, The Netherlands. He lives in Los Angeles, California."

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